SoftWash Systems - Maverick Softwash
Future Opening: Marketing Manager - Entry Level
Responsibilities:
- Develop and implement comprehensive marketing plans and strategies to increase brand awareness, customer acquisition, and market penetration.
- Conduct market research and competitor analysis to identify trends, opportunities, and potential target segments.
- Manage all aspects of digital marketing, including website optimization, content creation, SEO/SEM, social media management, email marketing, and online advertising campaigns.
- Create, curate, and oversee engaging visual content, leveraging photography and videography skills to produce short and long-form videos for social media platforms like TikTok, Reels, YouTube shorts, etc.
- Collaborate with internal teams to create captivating marketing collateral, including brochures, flyers, presentations, and promotional materials.
- Plan and execute targeted advertising and promotional campaigns through various channels, such as print, radio, television, and digital platforms.
- Monitor and analyze marketing campaign performance, using metrics and data to make data-driven decisions and optimize marketing efforts.
- Develop and maintain strong relationships with industry partners, vendors, and media outlets to leverage strategic partnerships and maximize brand exposure.
- Oversee the company's online presence, including website updates, online directories, customer reviews, and online reputation management.
- Stay updated with industry trends, emerging technologies, and marketing best practices to identify new opportunities for growth and innovation.
- Manage the marketing budget effectively, ensuring optimal allocation of resources and tracking expenses.
Daily Tasks:
1. Monitor social media platforms, respond to customer inquiries, and engage with followers.
2. Utilize photography and videography skills to create compelling visual content for use on social media channels.
3. Review and analyze website analytics to track user behavior, conversion rates, and lead generation.
4. Coordinate with the content team to create and schedule engaging social media posts and blog articles.
5. Review and respond to customer reviews and feedback on various online platforms.
Weekly Tasks:
1. Review and analyze marketing campaign performance, prepare reports, and present findings to the management team.
2. Conduct competitor analysis to identify trends and opportunities for differentiation.
3. Identify and propose new marketing initiatives to enhance brand visibility and generate leads.
4. Coordinate with external agencies or freelancers for design, content, or advertising requirements.
5. Monitor industry news and stay updated with the latest marketing trends and strategies.
Monthly Tasks:
1. Evaluate the effectiveness of marketing initiatives and adjust strategies as needed.
2. Conduct market research and customer surveys to gather insights and identify customer needs.
3. Develop and execute monthly email marketing campaigns to nurture leads and engage with existing customers.
4. Monitor and report on key performance indicators (KPIs) for marketing efforts, such as website traffic, lead generation, and customer acquisition.
5. Attend industry events, trade shows, and networking opportunities to represent the company and build relationships.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience).
- Proven experience in developing and executing successful marketing strategies.
- Strong knowledge of digital marketing channels, techniques, and tools.
- Proficient in photography and videography to create engaging short and long-form videos for social media platforms like TikTok, Reels, YouTube shorts, etc.
- Excellent communication, writing, and interpersonal skills.
- Proficiency in marketing analytics and reporting tools.
- Ability to work independently and collaboratively in a fast-paced environment.
- Detail-oriented with strong organizational and project management skills.
- A passion for staying updated with the latest marketing trends and industry developments.
Join Maverick SoftWash and contribute to our growth by driving effective marketing strategies that captivate our target audience and position us as the industry leader in St. Louis, Missouri. Apply now and be part of a team that is revolutionizing the soft washing and pressure washing industry.
At Maverick SoftWash, we believe that every challenge presents an opportunity for growth and improvement. Since our founding, we have faced our fair share of challenges, but we have always persevered and come out stronger on the other side.
Our story began in 2015, when Garrett Bosqui saw a need for a more effective and environmentally-friendly way to clean the exteriors of homes and businesses. He set out to find a process that would deliver superior results without using harsh chemicals or high pressure. After months of research, he finally hit upon a solution or more importantly the person who would become his mentor for years to come.
The solution was SoftWash Systems and the inventor was AC Lockyer. Since then, we have been dedicated to perfecting our craft and delivering the best possible results to our customers. We are proud of the relationships we have built and the positive impact we have had on the communities we serve.
We are excited to see what the future holds for Maverick SoftWash, and we look forward to continuing to overcome challenges and celebrate successes along the way. Thank you for considering us for your exterior cleaning needs.
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